Doro appoints Ben Crompton as Managing Director, UK and Ireland

Media alert, 2nd January 2024: Doro, the company spearheading innovation in senior technology, today announces the appointment of Ben Crompton as Managing Director, UK and Ireland.

Ben takes over the role from Peter Marsden, who after six successful years keeping Doro as the number one senior brand in the UK and Ireland, moves to head up the new central Direct to Consumer division, where he will develop the company's online strategy and all D2C activities. The appointments will take immediate effect.

With Doro striving to meet the ever-evolving needs of seniors, Ben is keenly aware of the challenges associated with the senior technology market. He has 20 years’ experience in the industry, beginning his time at Orange and then Blackberry. Ben joined Doro in 2019 as Senior Channel Sales Account Manager, helping to cement the company’s position as the UK market leader for senior phones. In his new role, Ben is committed to leading Doro in its mission to become the UK market leader in providing seniors with next generation, accessible technology.

Ben will be working with suppliers, brand partners and stakeholders to drive affinity with Doro’s customer base, helping to expand the business’ product offering and maximising growth.

He will work alongside Doro’s senior leadership team, including Jörgen Nilsson, President & CEO and Peter Marsden, former MD, now head of Doro’s newly established Direct to Consumer division.

Jörgen Nilsson, Doro President & CEO: “Ben’s commitment to the business and innovating Doro’s senior product offering makes him the perfect fit for the role. His industry expertise and knowledge of the senior market will be invaluable in aiding Doro on its journey to expand in the UK and Ireland.

Ben’s appointment, in addition to Peter Marsden’s move to head up our online strategy, will further strengthen our customer and partner relationships, the future is truly bright.”

Ben Crompton: “I’ve seen first-hand how accessible, intuitive technology has helped to revolutionise the everyday for seniors, giving them greater independence. It’s for these reasons that I’m motivated to help carry forward Doro’s offering and growth in my new role as Managing Director, UK and Ireland.

I’m looking forward to driving further possibilities for seniors and our partners as we expand our Doro offering in 2024 – taking this beyond our UK senior market leading position in mobile phones and into wider senior technology products. A journey that began in 2023 with the introduction of the Doro Watch and Doro Tablet, as well as the soon to launch Doro HearingBuds, it is critical to making next-generation technology accessible for seniors. This demographic is often forgotten by tech manufacturers but is and will remain a priority for this company."

Peter Marsden added: “I have so enjoyed my time as Doro’s Managing Director across UK and Ireland, and I am now excited for this new role and challenge of growing our Direct-to-Consumer business, which will be a key focus for Doro in 2024 and beyond.”